Noelle Nikpour's Branding America PDF

By Noelle Nikpour

ISBN-10: 1478302682

ISBN-13: 9781478302681

Upon turning into a tv information commentator, Noelle Nikpour had a attention: She, like every body, has a model. a local of Arkansas, Noelle was once already a winning Republican advisor and strategist who had raised money for numerous political applicants. whilst she begun showing on Fox information, CNN, MSNBC, HLN, and different tv and nationwide radio publicizes, she learned she had a task to play. Branding is not only approximately firms construction relationships with shoppers via ads. it is also turn into a big a part of political campaigns – extra very important than applicants’ rules and positively extra very important than their skills. Barack Obama’s 2008 presidential candidacy proved that. in the meantime, branding has develop into a necessary a part of sleek lifestyles for each American. nowadays, every body has a model. In many ways that’s reliable, and in many ways it’s undesirable, yet it’s certainly today’s fact. Her new booklet, “Branding America,” lines how branding has moved from the company international into politics after which into americans’ own lives. It describes today’s most vital political manufacturers: the Democrats, who've a poor model; the Republicans, whose model is short of fix; and today’s emerging model – conservative ladies. And it explains how american citizens can benefit from this new truth to reach the office and in life.

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Branding America by Noelle Nikpour

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