Download PDF by Andy Serwer,David Allison,Peter Liebhold,Nancy: American Enterprise: A History of Business in America

By Andy Serwer,David Allison,Peter Liebhold,Nancy Davis,Kathleen G. Franz

ISBN-10: 1588344967

ISBN-13: 9781588344960

What does it suggest to be an American? What are American principles and values? American Enterprise, the better half publication to an incredible exhibition on the Smithsonian’s nationwide Museum of yank historical past, goals to reply to those questions on the yankee adventure via an exploration of its financial and advertisement historical past. It argues that by way of the intersection of capitalism and democracy, we will be able to see the place we as a state have come from and the place we'd be getting into the future.

Richly illustrated with pictures of gadgets from the museum’s collections, American firm includes a 1794 greenback coin, Alexander Graham Bell’s 1876 cellphone, a brass funds sign in from Marshall Fields, Sam Walton’s cap, and plenty of different items and prone that experience formed American tradition. ancient and modern ads also are featured, emphasizing the evolution of the connection among manufacturers and shoppers through the years. Interspersed within the old narrative are essays from today’s leaders—including Sheila Bair, Adam Davidson, invoice Ford, Sally Greenberg, Fisk Johnson, Hank Paulson, Richard Trumka, and Pat Woertz—that pose provocative questions on the kingdom of latest American company and society. American Enterprise is a multi-faceted survey of the nation’s company history and corresponding social results that's primary to an figuring out of the lives of the yank humans, the historical past of the U.S., and the nation’s position in worldwide affairs.

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American Enterprise: A History of Business in America by Andy Serwer,David Allison,Peter Liebhold,Nancy Davis,Kathleen G. Franz

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